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Tangerine Trees Business Consultancy
Refreshingly straightforward thinking
Refreshingly straightforward thinking

What makes them visionary? They have ethics at the core of what they do and why they do it. They believe in the right thing, not the easy thing. They are the minority. They are, what we call, Ethical Influencers.
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Are you an Ethical Influencer? Take the test.
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Influence in human behaviour is a very powerful thing. We exist to support the visionary onto their rightful thrones.
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When businesses don't get results, and organisations can't impact the people they care about, bad quality, destructive decisions start be made instead. Making staff redundant. Selling aggressively, without care. Poor customer service. Choosing quick wins instead of real wins.
It is possible to use behavioural psychology and influence to get what you want in business. Investment. sales, profits, social impact, behaviour change. And we have tools, models and techniques to help the brave get everything they seek.
We work with public and private sector organisations just like yours. And we specialise in a technique called Social Marketing.

Click here to view videos and case studies of our NHS work
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Take the Ethical Influencer test



"Romancing your customer means building a lasting relationship, and Kathryn's approach gives you the strongest
possible platform to do this. Her innovative and entrepreneurial approach to selling is exactly what businesses need
to be delivering, everyday - not just in the early stages of a business relationship. This woman knows her stuff so
only contact her if you're serious about your customer relations!"
Angi Egan, Owner, PureVision UK Ltd
"I would have no hesitation in recommending Kathryn and Tangerine Trees Business Consultancy for their expert
marketing and communications advice."
Dr Masood Nazir, GP and Expert Clinical Advisor, Hall Green Health (for NHS South
Birmingham)

"As a marketing and communications professional myself I can tell you that Kathryn's strategic visions and
multi-programme management are not just 'good ideas', they are essential big-picture thinking for all complex social
marketing and change projects. And she's fun to work with, too!"
Mike Reed, Managing Director, The Mike Reed Partnership Ltd (for NHS Leicester
City)

"Kathryn was a key member of the team responsible for building up good marketing and communications practices
within an organisation that at the time had low reputation and poor relations with local stakeholders. The work of
this team provided the foundation for our successes today. I am happy to provide a commendation for Kathryn's
work."
Jo Yeaman, Director of Corporate Affairs

"Kathryn is an excellent marketer and a communications expert, with great interpersonal skills, influencing and
communicating with stakeholders at every level. She is strategic in her approach and understands very well both
business and political environments. After seeing Kathryn's work in one organisation I immediately recommended her
to my next client. I am happy to provide a recommendation for her and Tangerine Trees."
Robin Dowling, Owner, The Health Insurance Specialists



