If your audience aren't listening to the fantastic things your organisation is offering, what can you do?
Should you send more leaflets? Put up more posters? Pay for more advertising?
Well, you could. Or you could dip into some of the information on this site, and find new ways to switch your audience on.
Click here to listen to an important welcome message from Kathryn Lennon
(running time 4 minutes, remember to turn your speakers up)
STOP PRESS
a
You can get hold of Kathryn's advice any time you feel like it by picking up a copy of Selling for Entrepreneurs, written by Kathryn and part of the Pearson Education "for Entrepreneurs" series.
a
The book is available now from all good stockists, and you can order your copy directly from Amazon UK by clicking below.
a
Kathryn will also be introducing a series of sales workshops around the UK in late 2009.
a
a
a
We work with public and private sector organisations just like yours. And we specialise in a technique called Social Marketing.
Social Marketing means using established sales and marketing techniques to achieve positive social and societal change.
But to us, it means more than that. Because traditional marketing means more than that. It's about:
·Every member of your organisation who doesn’t really live your brand
·Every customer that you don’t build into repeat business or behaviour
·Every day that you don’t fully understand what competition you're facing
·Every dormant or out-dated record in your contact database
·Every strategic plan that you write but don't commit to deliver
·Every happy customer who should be referring your products and services
·Every time you have to work harder instead of smarter
·Every penny you spend on ineffective marketing and advertising
·Every opportunity you miss to promote your brand externally
